<aside> ⚠️

Playio does not support API cost integration. If you need costs tracked on your MMP, please let us know before the campaign begins.

</aside>

<aside> ℹ️

If you have a preferred campaign name, please inform us in advance.

</aside>

Integrate Playio in Appsflyer

1. On the AppsFlyer page, click on Marketplace from the top menu.

2. Search for 'Playio,' select it, and click on integration settings.

3. Click on the app you want to integrate, then search for Playio under Configuration > Active Integrations.

   

4. Turn on the Activate partner toggle to start transmitting data to Playio.

   

5. After setting up the in-app event postback, click on ‘Save Integration.’

   • Set the postback window to ‘Lifetime’ for campaign optimization.

   • Click ‘Add event’ to select the event postback you want to optimize, and write ‘mapped to partner event’ to match it with the 'AppsFlyer event.'

   • For ROAS optimization, it is recommended to select the Values & revenue option.

     

6. Turn on the recommended settings toggle.

   • The displayed section must be turned on, and the other toggles are recommended for campaign optimization.

     

Making the tracking link

1. Click on Configuration > Active Integrations > Attribution link

   

#cost

1. Please type in your desired campaign name and click [Save Attribution Link]

   1. In the event you need to track cost on AppsFyler, please also add the parameters;
      1. Cost value (af_cost_value) : 0 ← Playio Manager will update cost in this field.
      2. Cost Model (af_cost_model) : CPI
      3. Cost Currency (af_cost_currency) : USD